从春节餐桌上的新宠，到巴黎国际酒展上的展团扩容，再到德国雷司令、新西兰长相思进口数据的量价齐升，这场“白色风暴”正在重塑行业版图。
For pranksters of a certain age, Fraser Smeaton is a hero. With his brother, Ali, and former roommate, Gregor Lawson, the Scottish business leader is cofounder of MorphCostumes. The U.K. company launched a twist on the zentai full-body spandex suit in 2009 and spawned a legion of viral videos. When a Gap store on Fifth Avenue was “morphed” by a band of improv-artists in 2018, the police had to be called. The accompanying video received millions of views.
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鲍师傅只有100多家店，却坚持80%的制作面积、20%的销售面积，靠新鲜现做实现高复购；太二重新回归活鱼、活虾、鲜牛肉、鲜鸡、鲜猪肉，核心就是回归新鲜本质；我们打造的椿芽鲜牛肉杭州拌川，用鲜切牛肉改造传统杭椒牛柳，70平米的门店，月营收稳定在95万，这就是新鲜带来的价值；有家酸菜鱼坚持“吃活鱼，选有家”的定位，不盲目扩张、不做加盟，靠直营稳步发展，这都是值得借鉴的案例。
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最后，畏惧风险，等同于扼杀创造力——因为一切真正的创造，本质上都是一次冒险。