新书面市之后，编辑团队策划了不少话题性的活动，比如在城市的便利店放置一块块小黑板，刘震云在小黑板上写下一句话，便利店里来来往往的人，可以像接龙一样，你一句我一句地接着往下写。文学不仅仅在于表达，也在于倾听，小黑板仿佛丢进都市闹忙人海的漂流瓶，每个人都可以在这里说说心事，吐露心声。这种切近和平易的姿态，跟刘震云小说的气质是一脉相承的，也很快成为线上线下的爆点。上市仅月余，《咸的玩笑》销量便已逼近百万。
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比如WPP通过 Choreograph 处理数十亿级数据点，将客户第一方数据、WPP 专有数据、第三方数据与公共数据融合，形成了自有的 AI 模型体系 Brains™。目前已经落地了多项核心能力，包括用于识别受众阻碍点的 Audience Brain™，以及能够在投放前预测创意效果、优化 ROI 的 Performance Brain™等等。
“Experience-wise, it feels like there’s a writer designated for you.” Lee explains. “As a character, you make your own choices inside a pre-made universe, and based off your choices, the ‘ghostwriter’ writes it on the spot, just for you. Think of it as somewhere in between consuming a story and playing a game.”